Established in 2006, The Bridal Lounge is one of the area’s most reputable bridal retailers with the majority of our customers now coming from recommendations.

Based in Brunswick Street in Newcastle-under-Lyme, The Bridal Lounge is a family run business with knowledgeable and approachable staff. The months in the run-up to your wedding will be exciting but may also be a little stressful so let our highly skilled staff assist and inspire in your selection. We thrive on ensuring all Bridal Lounge Brides look the very best they can on their special day, and this starts the second you walk through the door, where we aim to create a relaxed atmosphere creating a relaxed environment to ensure brides feel unhurried and at ease, however buy we are!

We have beautiful gowns, bridesmaid dresses and accessories to make your special day a perfect day; from simple elegance to designer sophistication and also stock a fabulous range of prom dresses..

The Bridal Lounge are proud stockists of some amazing bridal collections, including the wonderful Essense of Australia, Kenneth Winston Private Label, Kenneth Winston Couture, Sweetheart by Justin Alexander, Phil Collins Bridal and Agnes The One. 

We also have a wide range of designs to complement the rest of your bridal party, with beautiful maids from Dzage and Sorella Vita, for toddlers through to adults in a rainbow of colours, styles and materials to achieve whatever look you are considering for your special day. 

In order that every bride receives the service she deserves, appointments are preferred but brides are of course very welcome to browse. We hope that you enjoy our website and look forward to arranging an appointment with you.