The Bridal Lounge first opened excitedly in June 2006, to a queue outside the door, and has never looked back!  Based in Brunswick Street in the market town of Newcastle-under-Lyme, The Bridal Lounge really is a family affair.  We moved into bigger premises in May 2015, having outgrown our little shop, and our spacious new showroom is one of the area’s most reputable bridal retailers.


Choosing a bridal gown is not just shopping, it should be a wonderful experience and the central part to planning your wedding.  Here at The Bridal Lounge, we have a carefully selected range of gowns from some of the bridal world’s leading designers, and knowledgeable and approachable staff on hand to assist you.


We hope you enjoy browsing our website but there is nothing like visiting the shop in person where our friendly, experienced and bridal obsessed staff will welcome you and help you to choose your perfect gown.  In order that every bride receives the service she deserves, appointments are preferred but you are of course very welcome to browse.  We look forward to arranging an appointment with you.